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Hvorfor skal marketing stadig være så svært?
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Hvorfor skal marketing stadig være så svært?
Så længe der har været produkter at sælge, har der været marketing- og reklameovervejelser i et eller andet omfang. Et af de tidligste eksempler, vi kender til, stammer fra ruinerne af den romerske by Pompeji, hvor arkæologerne blandt andet fandt et skilt, som reklamerede for et bordel.
Her knap 2000 år senere er marketing blevet en ekstremt forfinet disciplin fyldt med eksperter, der kan rådgive om hver eneste afkrog af marketing-værktøjskassen. Samtidig har kunderne aldrig været dygtigere og bedre klædt på til at løse marketingopgaverne. Men hvorfor er det så stadig så svært? Hvorfor er det så få virksomheder, der laver relevant og vedkommende markedsføring, der både rykker på salget og positionering af virksomheden? Hvorfor er der så mange projekter og initiativer der sander til og aldrig bliver til noget? Hvorfor er marketing blevet en branche, hvor primært unge mennesker kan holde det ud, mens de mere erfarne i stigende grad søger væk. Og hvorfor er marketing stadig ikke en del af direktionsgangen.
På dette webinar vil partner hos Sunrise Mikkel Heideby forsøge at sætte ord på, hvor det går galt for mange, og hvordan man måske kan gøre noget ved det. Mikkel har arbejdet på både kunde- og bureausiden og har mere end 20 års erfaring med at rådgive en lang række spændende virksomheder i både Danmark og internationalt.
Webinaret egnet sig til alle der arbejder med marketing. Særlig på kundesiden.
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