LinkedIn i 2025 – Tre nye drivkræfter for B2B-vækst

Webinars

LinkedIn i 2025 – Tre nye drivkræfter for B2B-vækst

253 visninger

9. februar 2026

LinkedIn spiller en nøglerolle i mange B2B-virksomheders vækstplaner, og netop derfor er det afgørende, at indsatsen tager afsæt i forretningsstrategien. Strategien skal sætte retningen – ellers ender arbejdet hurtigt som kanal-taktik uden reel impact. Omvendt udvikler platformen sig konstant, og selv de mest strategisk tunge marketingteams er nødt til at følge med i updates og best practices for at få fuldt udbytte af deres investering. Helt uafhængig af platformens præmisser kan man altså heller ikke være.

Så hvad er en effektiv approach? Hvordan balancerer man strategi og operation? Hvilke tendenser præger B2B netop nu? Og hvordan bør virksomheder gribe LinkedIn an i 2025/26 for at vinde kunder – både på den korte og den lange bane?

Til dette webinar gør vi LinkedIn til hovedpersonen – uden at slippe helikopterperspektivet. Vi ser på de strømninger, der driver B2B-marketing og kreativitet i dag, og hvordan de kan forankres i arbejdet på LinkedIn gennem konkrete cases.

Derefter vender vi blikket mod platformen selv: hvilke tendenser LinkedIn prioriterer i det kommende år, og hvordan B2B-virksomheder kan optimere deres paid- og performance-setup for at maksimere udbyttet.

Vær med til en times online session, hvor du får indblik i andres arbejde med LinkedIn – og inspiration til, hvordan jeres egne planer for 2026 kan tage form.

Webinaret hostes af Christoffer Kleding, Partner Content & Activation på Sunrise TcTa, Matias Kristensen, Paid & Performance Specialist, og faciliteres af Mikkel Heideby, COO & Partner.

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