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Three shifts in Branding and Marketing in 2024
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Branding og marketingdisciplinen er under konstant forandring på grund af nye medievaner, revolutionerende teknologi, alternative forretningsmodeller og meget mere. Det stiller krav til marketingafdelingerne, som er nødt til at følge med for hele tiden at holde sig et skridt foran både konkurrenterne, men også forbrugerne, hvis forventninger til brands stiger og stiger. Sideløbende med, at deres loyalitet falder og falder.
Hvilke udfordringer og transitioner står marketingafdelinger blandt andet over for i 2024 og frem? Og hvad kan de gøre for at tilpasse sig?
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